MGT6149 Marketing in Society (15 credits)

Year Running: 2016/2017

Credit level: F7

Description

This unit deals with the social context of marketing. It draws on a variety of issues engaging contemporary marketing practice and examines the implication of the the adoption of the marketing concept as one of the dominant business aproaches, as well as its widening use as a tool for framing and solving societal issues.

Reading List

Please click here for reading list.

Teaching Methods

Delivery Type	Hours
Independent	120.0
Lecture	20.0
Tutorial	10.0

Methods of assessment

Assessment Type	Duration	% of formal assessment	Semester
Course Work	0.0	100 %	S2

Teaching methods and assessment displayed on this page are indicative for 2023-24.